Analysis of a conceptual music video

0:04 - The video starts off with a pan of the location - The library
0:12 - Zooms into a close up of a book on the bottom shelf this is significant to the concept of the video as it shows how in everything, you have to start at the very bottom - The fact that it is located on the bottom shelf also relates to the lyrics of the song "I'm just beginning"
0:14 - Close up shot of the front cover of the book which has the singer lip syncing on it - The performance side to the video
0:18 - Shows the book unravelling and coming to life - Singer is still performing on the book
0:31 - The book has 'come to life' and stood up - Also significant to the concept
0:39 - Very low angled shot from the point of view of the book, shows tall book shelves and also the sky - Shows us the targeted destination of the book
0:43 - Cuts back to performance - Shows the singers hair being blown back..
0:44 - Cuts to a shot of the book still on the bottom shelf as somebody walks in front off it - Linking the performance with the concept as it hints that the singers hair being blown back was caused by this person walking by
0:53 - Cuts to a close up of the books 'legs' - Shows the book start to climb up the book shelves
1:04 - Shows the book making its way to the top
1:20 - Another books 'comes to life' and moves to try and make the other book fall - The two books could signify people and the way that people will try to knock you down in life
1:24 - A shot of the book hanging off the book shelf from above - This is done to show how far 'the book' has come to nearly be knocked back to the bottom again
1:28 -The book is made to seem even more human like with an over the shoulder shot of it looking up at the ceiling and sky
1:32 - cuts back to performance - The weather/season has changed - This has been done to show time passing
1:50 - Shows the book finally pulling itself up to the very top of the bookshelf - Relates to the lyrics "reaching for something in the distance, so close you can almost taste it"
1:56 - Over the shoulder shot of the book looking down on the world from very high up - Contrast from beginning of the video - The words "Un Voyage Au Fond" are also in the shot
1:58 - Cuts back to performance - Shows the singer lift an umbrella and the weather change around her to rain - Relates to lyrics "Feel the rain on your skin"
1:59 - Cuts to a shot of the book still with the performance on it - It is now raining around the book aswell as the singer
2:01 - Shows the book continue to climb in the rain
2:03 - Cuts to performance - Still raining, singer throws umbrella away and also her scarf
2:10 - Shows the book still climbing - Shows a flash of lightening aswell as rain
2:21 - Shows the book wrap its 'arms' around itself - This is done to make the book seem more human and show how it has human emotions  Singer also does this action simultaneously  -  Hints that the book and singer are in the same situation - The book is taking the place of the performer
The environment around both the concept and performance also changes simultaneously
2:31 - Close up of a page from a book with writing on it being burnt
2:42 - Cuts to book and performance - Now both in a different season and environment, Again showing time passing
2:55 - The book is continuing to climb through the snow and cold - Doesn't give up - Links to the concept of the song
2:59 - Shows the book climbing, nearly at the top of the cliff - Has writing on the top right side of the screen
3:04 - A shot of the book pulling itself to the top of the cliff
3:10 - Cuts to a shot of a dove
3:11 - Shows the book falling from the cliff top through the sky
3:17 - The book is falling apart as it falls through the sky - Reflects the concept of life and the journeys people make
3:20 - A shot of pages from the book falling through the sky - The sky has changed and is brighter and clearer
3:21 - Part of a page falling onto someones book
3:25 - Over the Shoulder Shot of a woman reading the page and then looking up towards the sky
3:29 - A shot of a man and woman both holding pages from the book - Music fades out
3:38 - Ends with a shot of a woman looking up and then walking away smiling
- Although the book was torn apart the video has been ended in a positive way

- Katie and Sophie