How effective is the combination of your main product and ancillary products?
It is effective because:
- We have the same theme of 'Rock 'n' Roll' all the way through.
- We used the same fonts on both our video and our digipak.
- We kept the theme of love and betrayal, just in different ways.
- The band are in the digipak, and keeps the same themes, this helps us sell the image to the target audience.
It is not effective because:
-Some of the pages of the digipak, like the front cover and back cover, are duller than the website and the video, and lack a hint of amber to link in with the name. This could be improved so that they tie in better.
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