Marketing Case Study - You Me At Six

We chose to do our marketing case study on You Me At Six who we think come under the same genre as our unsigned band; As Worlds Collide. 


Out of the many marketing methods used in the music industry, we decided that; 


The most desirable;

Merchandise

• The release of a single 
• A music video
• Album and album cover
• Live performances
• Website
• Merchandising
• Twitter

The most expensive;

Release of their latest album 

• Release of a single
• Music video
• Album and album cover
• Live performances
• Merchandising 
• Website
• Photos and video clips

The most lucrative;

Live Performance dates

 

• Release of a single
• Live Performances
• Album and album cover
• Merchandising

Questions

1. The institutions that are behind You Me At Six are EMI, Virgin Records, Atlantic, hdm Group, Warner Brothers, Parlophone and prettygooddigital.com. These institutions are relevant to the band because they are promoted by these different companies in different ways. 

2. The band's website allows you to find out tour dates/when albums are released, pre-order tickets/merchandise, go to their online store, view photos of the band and sign-up to receive regular emails about new products and services available that you might like.

3. The website is used to make the band come across as outlaws/criminals, even though they are from a very middle class, safe area in Surrey. The background is of photocopied Police documents with the band members details on, in the gallery section their is mug-shots of the band. This brings the audience closer to the band and helps builds a whole image for them.

4. Their audience is international, appealing to a rock/pop-rock audience, this can make them worldly known and appeal to a very wide audience. A lot of people would like them, teenage girls for the bands sexual appeal, and also people in their 20's as that is the age of the band and the audience can relate to their music as they would have been through it and would know how it feels so that they have a connection with the band.

5. You Me At Six have a very American image. In the pictures on the website of the band members posing as if in a mug-shot they are holding a board with 'LAPD' written on it. This shows that they are trying to appeal to an international audience. 

6. There are many different strategies on the website used to market the band. The link to the band's online store encourages people to buy the their merchandise and the whole image of the website appeals to their target audience. The website also offers you the chance to pre-order their music. 

7. The band's website do this by linking their merchandise store to their website so that their audience/fans can easily access their t-shirts and other merchandise. They also link the sites that sell tickets to their live shows so that you can book them easily without having to go to the box office for them. Another thing that they do is that they allow you to pre-order upcoming albums and tickets before they are released for general sale, ensuring that their dedicated audience is provided with their own copy.


8. The company's that help provide for the audience are being sold on the website, company's like HMV, Tesco Entertainment, Play.com and itunes. This can improve business for not just the band, but also the music companies as they get a share of the payment and as its all online, it encourages people to go back for other albums as well.