As Worlds Collide- Marketing Strategy

We have a range a opportunities to sell our band to our audience. Here are our main ideas for our marketing strategy.

• Our main marketing strategy is our music video. We will advertise our band through our video by showing the video on relevant music channels like Scuzz and Kerrang. Another music channel that we could show our video on is Lava as it is popular for showing unsigned bands.

• A Website for the band featuring pictures of the band, the single and video, video's of rehearsals, merchandise, links to their facebook page that we will set up and dates of gigs.
• We are going to sell t-shirts with 'As Worlds Collide' printed on them and a picture of the band.
• The single will be played on mainstream radio channels such as Kerrang and Radio 1.
• Posters promoting the band and single in shops and adverts on the itunes website.