Evaluation Question 1:

http://prezi.com/mo1wejkc848r/present/?auth_key=ljbeoaq&follow=te8rjpdzbjvy

Link

Evaluation Question 2:

Evaluation Question 3:

http://prezi.com/ndofxwuncenc/present/?auth_key=bi7xu47&follow=te8rjpdzbjvy#1

Link 

Evaluation question 4

How we are going to present the evaluation

Question 1 - Prezi Presentation with screen shots
Question 2 - directors commentary with screenshots
Question 3 - Video of audience feedback and prezi
Question 4 - Directors Commentary.

Evaluation Question 4- notes

The new media in your Research and Planning, Product and Evaluation:

Final Cut Pro: This was one of the main programs we used during research and planning, and also construction, we used this to edit analysis tasks and our final video. 

Cameras, Tripod & Lighting Equipment: This helped us capture all the shots we needed for our video and other analysis'.

Adobe Photoshop: This was an essential program to us when we was designing and finalizing our digipak. 

Wix.com: This is what we used when we built our website, it helped us design and create everything we needed. 

Youtube & other Social Networks: When it came to gaining feedback on our videos, websites such as Facebook and Myspace helped us, as it is virally spread around to everyone. Youtube was the place we uploaded our video once finished. 

Blogger: This is where we uploaded all of our Research and Planning, and also our construction. 

Evaluation Question 2- Notes

How effective is the combination of your main product and ancillary products? 


It is effective because:
- We have the same theme of 'Rock 'n' Roll' all the way through. 
- We used the same fonts on both our video and our digipak.
- We kept the theme of love and betrayal, just in different ways. 
- The band are in the digipak, and keeps the same themes, this helps us sell the image to the target audience. 


It is not effective because: 
-Some of the pages of the digipak, like the front cover and back cover, are duller than the website and the video, and lack a hint of amber to link in with the name. This could be improved so that they tie in better.

Final Digipak

Front of digipak

Inside of digipak

Feedback

Today in class we all looked at each others digipaks to comment on what they should improve on and what we liked about it. 

After sitting down and reading the comments, I corrected what they picked up on, it helped to have criticism from other class members as they knew what to look for and as our audience they knew what they wanted to see. 

Final Music Video

Editing the final video

Today we put the finishing touches to our music video, we made the narrative easier to understand and also corrected the syncing issues.

More hands make light work so whilst Katie worked on the syncing problems, I began to work on the titles.

I wanted to make them shocking and enticing, so I put them on a black background so that the white really stood out. This title was placed with the getting ready scenes.

I started to consider the options for the titles that we could have and would work. I thought about the feedback we had received for the narrative side of things and people had found it hard to understand, so I came up with the idea of an opening title saying 'Once Upon a Time' this gives a really good feel to the video, and links in with the narrative as it is very happy and fairytale like at the beginning.

 But by the time you get to the end of the video, the circumstances are very different. At the end of a fairytale you get the generic ' and they lived happily ever after' I put a twist on this by leaving out 'happily' giving our audience a blunt finish, but also a slight cliffhanger, as it doesn't state what happens next between them.

This is under the control tab when creating titles, this is where I arranged where I wanted the title on the screen and chose the sizes.

When I arranged the titles, they looked too still and dull for the beat of our chosen track, so I decided to exaggerate the titles, I did this by cutting the title segment into three or four pieces, I then went into the motion controls for each one and scaled it bigger, moved it up slightly or down, this gave a great distorted effect. I also put the filter 'Bad Film' onto it as the jitter of it makes it look exaggerated and distorted, leaving a rock and roll feel, which links to our image.

Narrative.

When we set up the Facebook page for our band so that we could receive feedback, the main point that was raised was that people thought the narrative was too quick and they found it hard to grasp the concept of the story. So I thought up some ideas, and one idea I had seen in a music video by one of my favourite bands, Asking Alexandria and its the music video for their song 'To the Stage' and what they had done was added titles in some points of their narrative, for dialogue, and also to bring the audience into the present events. I though this idea would work well our music video.

This is at the beginning of the Asking Alexandria music video. It then takes us to what happened previously to what we just saw. The font is rock and roll. 

They use it again a bit further on, but this time as dialogue. This entices the audience more as it's so shocking, and with the following '...' gives us the chance to make assumptions that something may go wrong.

This is the basic idea for what we want it to say, it will be placed just after the shots of myself getting ready to go out. 

I then started to consider fonts that were just as shocking as the ones used in the 'To the Stage' video. 

 I went on to dafont.com to have a look at some of their fonts in the 'Horror' and 'Distorted' categories. We saw loads that we liked but these were our top four. 
We then had an idea to use the font that we used for our digipak, which is the top screenshot. We thought this would link our video and digipak together more.

Feedback for the rough cut video.

Before the christmas break, we finished the rough cut of our music video, we then had to market it to our target audience, so we could get appropriate feedback and make any changes when we returned in January.

We decided to market it on the social networking site 'Facebook' we created a bandpage and uploaded the video to the profile, we then shared it with all of our friends so that they could watch and comment, we also got them to like the page, as this is one of the ways many bands use to sell their band.

This was the main bandpage, as we didn't have a finished Digipak, we couldn't use it as the profile picture, so we stuck with the name and uploaded a photo of 'Amber Skies' just so the audience had something to look at, instead of it looking bland.






These are the comments left on the video link we posted, all the criticism posted was constructive and helped us out alot.
We read through all of the comments and and saw that we did have a couple of things to improve on, and both were mentioned more than once. The first thing was that the audience found it hard to understand what was going on in our narrative, as it cut too fast and it didn't explain what was going on with the couple. The second thing was that towards the end, our drummer was slightly out of sync. We thanked everyone that commented, and assured them that their comments would be fixed.





Our priority is to fix the issues we have in the music video in time for our final deadline in a couple of days.

Music Video - Rough Cut

Putting the narrative and performance together - plan

We decided to make a note of where we wanted the narrative scenes to be in the video so that when we exported them onto the performance we could easily time them to where they were meant to be.

Digipak Developed Ideas.

This was the original photo that I took, for the back of the digipak.
 I arranged it outside so that it looked abstract and fitted in with our image.

I experimented with different techniques of editing
like contrast and exposure, and also added a black and white effect
but only colouring some of the image in.

We felt like the image we had come up with was too basic, we wanted
it to look professional, so after experimenting with photoshop, I came up with this.
I put a black and white effect over it with glowing edges and also experimented with the saturation.
When it came to the text I rotated it and put the Opacity down.
After I had done this I put surface blur over the top of it, so the text looks like it is actually in the bottle.

Effects Influences

Before I started putting filters over the music video I looked at some existing videos within the same genre to see what kind of effects are conventional for our genre. These are some of the videos that I found. I thought that these were good examples to give me inspiration as the kind of filters are consistent across all of the videos and these are the kind of filters that I had in mind to go over my own music video.

Making the website

Before I started the construction of the website, I watched a tutorial video on how to make a website using Wix.com. It was very helpful and explained how to use the website, I also went back to this video if I found there was anything I didn't know how to do.

Filming the Narrative 19/11/11

Today we went to Eynsford Castle where I filmed some of the narrative footage. We got all of the shots we needed and are pleased with how it looks so far. The scenes we shot were the beginning of our narrative and the arguement scenes.

Filming the performance 24/11/11

Today we shot all of the performance footage at The Mick Jagger Centre in Dartford. We managed to get all of the footage that we needed and it went really well.